Real estate marketing · content · email · video · CRM

Content that ships,
for real estate brands.

Four years making the marketing for U.S. agents, investors, coaches and a commercial acquisitions firm — and building the calendars, newsletters and follow-up automations that keep it going every week.

Andrie King Omapas
Worked withFreedom ManagementMillionaires in TrainingRISE Central ValleyWest Hive CapitalReal Visalia California Realty

Selected work

Everything here was made by me for the client named. Images link to the live posts where they exist.

Freedom Management

ANDREW FREED · WORCESTER, MA
MULTIFAMILY INVESTOR & COACH · 2026

Andrew runs $100M+ in multifamily, a podcast and a monthly investor meetup. The brief was to turn one recording and one event a month into a full month of content across five platforms, and make it run on a calendar with an approval step.

Content calendar and approval system for Instagram, Facebook, LinkedIn, YouTube and TikTok
Twelve shorts cut from one podcast episode, each with its own thumbnail and captions
Worcester Meetup campaign: flyer, panelist cards, countdown, presentation deck
Investor newsletter rebuilt from PDF into an email format in Beehiiv
Brand identity for Turn Masters, a new unit-renovation line
Podcast episode card Worcester Meetup flyer Deal spotlight Reel cover Reel cover
Podcast card · Worcester Meetup flyer · deal spotlight · Reel covers · speaker graphic
Content calendar
The September calendar: one row per post, platform chips, approval status. Five templates, decided from the audit below.
Turn Masters · identity
Turn Masters logo

Angular building block, near-black and gold. Three colourways and a documented handover with folder structure and naming.

Millionaires in Training

ROBERT VILLANUEVA · REAL ESTATE COACHING
DEC 2022 – JUN 2026

A national coaching brand for agents. For three and a half years I owned content execution end to end: the website, up to seventy posts a month, the monthly newsletter, short-form video, LinkedIn writing and the GoHighLevel setup behind webinars and reminders.

Built and launched therobertvillanueva.com — structure, copy, graphics, lead capture
Up to 70 posts a month: event graphics, quote cards, Reels, testimonials
Monthly Mailchimp newsletter with training calendar and video feature
Reels and Shorts edited in CapCut and Premiere
Zoom and Skool webinars; GHL chatbot copy, booking workflows, SMS/email reminders
Summit magazine-cover graphic September training calendar Instagram Live graphic Quote card Reel cover
Reel Reel Reel Reel
Summit cover · monthly training calendar · Instagram Live promo · quote card · Reels. All live on @therobertvillanueva — click through.
“Most agents don’t have an income problem. They have a structure problem. … Amateurs chase inspiration. Operators build infrastructure.”
Written and designed for Robert · LinkedInRead post ↗
“Most agents think social media will make them money in 90 days. It won’t. You don’t need more content. You need more conversations.
Written and designed for Robert · LinkedInRead post ↗

RISE Central Valley

LISETTE SABRINA · VISALIA, CA REALTOR
MAR 2024 – APR 2026

A working realtor and team lead in Visalia who needed Instagram to keep moving between listing cycles. I planned and published the feed — listings, team moments, Reels — wrote the captions in her voice and sent the buyer and seller newsletters when there was nothing new to list.

Listings, Stories and Reels planned and published; captions written in her voice
Buyer and seller newsletters via Mailchimp between listing cycles
Hashtags and local targeting tuned to the Central Valley market
Welcome reel Listing graphic Struggling to close graphic Team photo Reel
Reel Reel Reel Listing
Welcome Reel (444 likes) · listing graphic · market graphic · team · Reels. All live on @centralvalley.living.

West Hive Capital

BRANDON LEHMAN · NEWPORT BEACH, CA
COMMERCIAL RE ACQUISITIONS · 2025

A firm buying multi-tenant retail in Southern California and Arizona. They needed acquisitions and leasing outreach that looked like their brand guide and reported back like a campaign. I built the emails in Brevo and wrote the monthly report.

“We Are Buying”, leasing and update campaigns built in Brevo to the Jan 2025 brand guide
Broker and owner lists segmented; subject lines and CTAs to a submit-a-deal form
Monthly performance report: opens, clicks, replies, what changes next
West Hive Capital Brevo email

Real Visalia California Realty

BROKERAGE · FOLLOW UP BOSS + META LEADS
2024 – 2025

A small brokerage losing leads to slow follow-up. I built the Follow Up Boss automations — auto-text on new lead, missed-call text-back, agent routing — and ran buyer and seller Meta lead campaigns with listing-led creative targeted to Visalia.

Response time from hours to under two minutes
Buyer and seller campaigns split by intent, listing-led creative

On paid social I currently work on the Meta Ads team at a home care marketing agency — campaign builds, Pixel and CAPI, lead forms, weekly reporting across a $100K+/month book. Strategy and budgets sit with the team lead.

Follow Up Boss automation map

Short-form, live on the client’s account

CapCut and Premiere, captions in Captions AI, covers in Canva. Click any to open the post.

Also: twelve YouTube Shorts cut from one Freedom Real Estate Podcast episode, with thumbnails and per-platform captions.

Email, designed and sent

Mailchimp for the coach and the realtor, Brevo for the commercial firm, Beehiiv for the investor rebuild.

Coach newsletter

Monthly training newsletter

Millionaires in Training · Mailchimp. Training calendar, Zoom schedule, scripts offer. Sent monthly for three years.

View PDF ↗
RISE newsletter

Buyer & seller update

RISE Central Valley · Mailchimp. Team spotlight, market note, listing CTA. Keeps the list warm between listings.

View PDF ↗
West Hive email

“We Are Buying” acquisitions email

West Hive Capital · Brevo. Buying criteria graphic, submit-a-deal CTA, on the brand guide. Monthly report alongside.

View PDF ↗

The audit before the plan

Before proposing content I read what already ran and what the audience answered. The findings become the templates.

Social audit snapshot
@investorfreed audit, August 2026 — 12 Instagram posts, 30 YouTube videos, 25 LinkedIn posts scored. Shorts out-pulled the podcast 10:1; personal-stake carousels beat every business update.
Report the number the client pays for — bookings, replies, applications — not likes
Top and bottom performers with the why: format, hook, timing, audience
Two or three changes for next period, so the report is a decision
About

I trained as an electrical engineer (BSc, Iloilo Science and Technology University; licensed) and moved into marketing in 2022. The engineering stayed: I document what I build, name files so a stranger can find them, and would rather ship a plain thing on time than a clever thing late.

Most of my work has been for U.S. real estate, so I know the vocabulary — house hacks, cap rates, listing cycles, broker opens — and why the newsletter goes out on Tuesday.

I don’t run Google Ads or SEO. On paid social I build and report as part of a team and I’m working toward owning budgets. If a role needs something I haven’t done, I’ll say so first and learn it in the open.

Web GoHighLevel, Framer, Figma, WordPress · Email Mailchimp, Brevo, Beehiiv · Video & design CapCut, Premiere, Captions AI, Canva Pro, Recraft · Ads Meta Ads Manager, Events Manager, Business Suite · CRM Follow Up Boss, GoHighLevel, ManyChat, Zapier · Social Metricool, Buffer, Later · PM ClickUp, Trello, Asana, Notion
Iloilo City, Philippines · covers 6–10 AM U.S. Eastern daily; flexible for Pacific.